NOTE: this article was updated on 21st March 2021 Have you heard about the new features and attributes that Google has rolled out with on the Google My Business platform? Attributes in a business profile are designed to grab searchers’ attention by emphasising important service offerings. If you’re running a small business, you need to […]
Reinventing your business strategy to increase client retention
2020 has undoubtedly become one of the most challenging years for all of us. It has created unprecedented trends in every industry, especially in the legal sector, and has pushed us to think of a new business strategy to reach and serve our clients better. These unexpected changes have also led to a big shift […]
Federal Budget 2020 -2021: ‘instant tax expensing’ big win for small and medium businesses
Nearly 99% of businesses in Australia will be able to instantly write-off work assets as part of a much-needed measure to stimulate the economy. Big news for small and medium business owners! The Federal Budget announced by Treasurer Josh Frydenberg, contains several measures that will offer urgent relief to struggling small and medium businesses. The […]
Cybersecurity best practices for small and medium businesses
Cybersecurity is often overlooked by small and medium businesses as its wrongly assumed cybercriminals only target large organizations. However, it is completely incorrect and out of sync with today’s cybersecurity best practices. Luckily, executing a good cybersecurity system doesn’t have to be difficult. There are simple measures that, if implemented, can significantly reduce the impact […]
A step-by-step guide to growth hacking
Growth Hacking was once a popular form of marketing utilised by start-ups who needed to exponentially grow on a small budget. Nowadays, both small and big businesses employ digital growth hacking strategies to ensure maximum efficiency and effectiveness. Fortunately, you don’t need to be an expert marketer to hack your way to growth. All you […]
How online learning can improve your business while saving money
They say there are no shortcuts to success but I believe online digital training is definitely one. When compared to traditional methods of learning, online training provides more opportunities and direct communication with experts in the field. With online training, you can progress at your own pace. We all absorb and process information at our own pace […]
Seeing Small and Family Businesses through: post COVID-19 challenges and the road ahead
In the latest episode of ‘Futurising Your Business’, Dinesh De Silva sits down to discuss the biggest issues SMEs face and what action is being taken with Australian Minister for Employment, Skills and Small and Family Business, The Senator, Hon. Michaelia Cash. Here’s a quick look at that discussion. As global economies begin to restart, […]
How To Series : Social Media
Hey, Business Owners! Here are some great ‘How to’ videos and blogs worth watching and reading to improve your social media capability and have you working like a Pro You will find how to videos and instructions on: If you feel you didn’t understand anything clearly, don’t stress! Watch it again and if you still […]
How To Series : Google Ads & Analytics
Hey, Business Owners! Here are some great ‘How to’ videos worth watching to improve your Google ads and analytics capability and have you working like a Pro! You will find how to videos and instructions on: If you feel you didn’t understand anything clearly, don’t stress! Watch it again and if you still have trouble, […]
Reinvent Australia’s economy with innovative thinking: insights from the Honourable Minister Damien Tudehope
As Australia begins its exit process from lockdown, it’s important for businesses to take stock, get advice, and think about online opportunities to reinvent Australia’s economy. Netstripes Founder – Dinesh De Silva sat down to discuss this and more in detail with the Honourable Damien Tudehope – Minister for Finance and Small Business. Australia’s Federal […]