Have you ever purchased without reading online reviews or glancing at the rating? If neither influenced your previous purchasing decision, maybe you were recommended the business by a friend or family. People tend to follow what others are doing. Psychologists call this conformity or herd behaviour. Marketers call it social proof. These external social cues […]
Digital Trends for Small Businesses in 2023
With technologies, algorithm updates, platforms, and tools evolving near-daily, keeping up with the latest digital trends can be overwhelming. So, we’ve done the heavy lifting for you, and we have a fair track record you can count on. In 2020, we predicted TikTok would take off, and now, it has gone from being ridiculed as […]
5 Reasons Why Web Development and SEO Must Work Together
We know having a strategically designed website is important for your business, but that’s just the start of it. If you want your business to see a consistent inflow of new leads, your brand appearing on Google search is an important tactic – and for this, you need a search engine optimisation (SEO) strategy. Websites […]
Why Your Business Must Have an Online Presence
If you’re a business owner on the fence about getting a professional website, I’ll save you some time — you need one. Having a strong online presence, particularly a website, can be a make or break for generating more revenue. 8 out of 10 small business owners that have a website don’t see results. This […]
Easy Tips Entrepreneurs Can Use To Manage Stress
Running a business is not easy, and trying to manage stress is sometimes a part of the job. Between all the meetings with clients and the budget trickling down, it can quickly feel like the whole world is against you. If this sounds familiar, remember you are not alone. If you are a busy entrepreneur […]
The 6 Most Important Digital Marketing Channels For E-Commerce
Looking for the right digital marketing channels for e-commerce? Then, you’ve come to the right place! Not all digital channels will fit each of your business objectives. Some are more suitable for select audiences, while others are set up differently depending on what they’re capable of. To make the best use of them, you must […]
$1B for Small Business to Go Digital – The Details and How to Use It
The 2022-23 Federal Budget delivered much-needed tax breaks and business grants for small and mid-sized businesses. The biggest news was the allocation of up to $1 billion for digital adoption through the ‘Small Business Technology Investment Boost’ and ‘Small Business Skills and Training Boost’ measures. The new measures enable businesses to claim a $120 deduction […]
7 Things you must know before choosing a web hosting provider
Choosing a web hosting provider for your website is a significant decision for any business owner. It is an invisible, but essential element to ensure the success of your online business. There are several web hosting aspects that you need to be familiar with before choosing a provider. With the right web hosting provider, you […]
3 Digital Marketing Strategies You Must Know
Sometimes having a great product isn’t enough to create a successful business – you need to tell the world about that product too. Take Apple for example, they have amazing products but would anyone know about them if it wasn’t for their brilliant digital marketing strategies? With several digital tools and mediums available, marketing to […]
Should you be creating your website or working with an expert?
This is THE million dollar question! The difference in your sales revenue can well be that big depending which of the two options you pick. Nowadays, several free website building services allow business owners to design their websites. And apparently, all you need is a bit of creativity and in some cases, a web hosting […]
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